Strategy
What do we want to achieve? Who do we want to reach? And what visual communication do we actually need?
Strategy. Storytelling. Production.Motionary / 2026
We develop
visual communication.
Experience that sharpens our perspective.
And AI that opens up new possibilities.
Motionary combines strategy, storytelling and production with AI expertise. We develop compelling stories and the production processes behind them – from photography and film to AI-assisted, automated workflows.
Scroll to explore ↓01 / The Motionary film · English audio
More communication.
More channels.
More formats.
But not necessarily
more impact.
The challenge is not simply to produce more. It is to decide what is actually needed – and how to produce it effectively.
Good visual
communication
does not begin with
the camera.
Storytelling
Topics become stories. Complex ideas become images, films and visual formats that connect with people.
Production
The right production for the right idea. Photography, film and modern workflows – from the initial concept to the finished format.
We develop visual communication.
And the processes that make it possible.
New possibilities.
Clear principles.
AI is changing how we produce. The foundations of good communication remain: a clear idea, visual quality and editorial judgement.
From one topic to many formats
We define the story, its audience and where it will be used. This gives us a clear creative direction, the right tone and a realistic production plan.
We turn the central idea into a narrative, scenes and a voice-over script. The story is structured for clarity and can be adapted to different lengths, languages and channels.
We pair the right images with the right voice, using conventional production, AI-generated imagery or a combination of both. People remain responsible for selection, creative direction and editorial review.
Editing, sound and design bring everything together. We then create coordinated language and format versions, adapting framing, text and subtitles. Every version is reviewed before publication.
Motionary combines new technologies with journalistic experience and professional production. For processes that bring quality and efficiency together.
English · 16:9
Language versions in 16:9. Portrait and square versions in German.
What we can
create together.
01 / 03Focus / Strategy
Visual strategy / Consulting / Format development
Visual communication
with direction.
Which topics matter? Which visual language fits? And which formats are actually needed?
02 / 03Focus / Timely communication
Editorial concepts / Social video / Production standards
Turning timely moments
into compelling formats.
Distinctive photo and video formats that can be produced reliably, day after day – even when time is short.
03 / 03Focus / AI & automation
AI video / Automation / Versioning
One story.
Many possibilities.
AI-assisted production that translates one idea into different languages and formats. With consistent design and editorial oversight.
Experience
changes
your perspective.
Motionary was founded by Oliver Multhaup. Four decades of experience in visual communication – from international photojournalism, editorial leadership and media management to contemporary photography and film production.
Technologies, platforms and formats change. One thing remains: good visual communication starts with the right idea.
For each project, we bring together a team of selected specialists. With the experience the work needs and a deliberately lean structure.
Let’s talk ↗Let’s talk about
your visual
communication.
You don’t need to know yet
which format you need.
That’s where we can start.